Meet your fractional marketer.
Big results don't require big teams.
Hi, I’m Sarah Varner—founder of esvee marketing and your fractional marketing partner. I bring 15+ years of experience helping B2B businesses, associations, and professional organizations grow through strategic marketing, brand messaging, and event engagement.
I built esvee marketing for businesses with small (or no) marketing teams—because I know firsthand what it’s like to juggle it all yourself.
As your fractional marketer, I plug in where you need leadership—whether that's setting strategy as your CMO, driving growth as your Marketing Director, shaping your messaging and brand voice as a Strategist, managing event marketing and exhibitor acquisition, or building email campaigns as your Content Director.
I also step in to fill gaps when you're between hires or not quite ready to bring someone on full-time, giving you experienced support exactly when you need it.
With a flexible, hands-on approach, I help you simplify your marketing, focus on what matters most, and move forward with confidence.
Wondering if fractional marketing is right for your small business?
What I Offer:
Fractional Marketing Leadership
Strategic B2B marketing support without the full-time hire. I step in as your CMO or Marketing Director to drive your marketing strategy, lead campaigns, and guide your growth.
Brand Messaging & Positioning
Clear, compelling messaging that connects with your audience. I help you define your brand voice, sharpen your story, and build the foundation for stronger marketing.
Campaign & Content Creation
I create strategic email campaigns, blog content, and lightweight social media guidance — giving you the marketing building blocks you need without adding complexity to your plate.
Event Strategy & Growth Support
For associations, B2B organizations, and small teams running their own events (expo/conference), I provide strategic marketing support to drive exhibitor recruitment, boost attendee acquisition and engagement, and streamline your marketing efforts for maximum efficiency.
For small businesses and first-time B2B exhibitors, I help you develop a simple, effective event strategy — from pre-show promotion to on-site engagement to post-show follow-up — so you get real results without the overwhelm.
Why esvee?
1
Flexible Support
Fractional services that fit your business — without the overhead of a full-time hire.
2
Real-World Experience:
15+ years helping brands grow through strategic marketing, messaging, and event engagement.
3
Built for Small Teams:
I’ve been the entire marketing department before — I get it, and I’m here to help you grow without the overwhelm.
4
Hands-On Partnership:
Strategy and support you can actually use — not just a plan that sits on a shelf.
Resources
Fractional Marketing FAQ: Get clear answers to the most common questions about how fractional support works and whether it’s right for your business.