Meet your fractional marketer.
Big results don't require big teams.
I’m Sarah Varner, founder of esvee marketing and a hands-on fractional marketer for growing businesses and professional services.
I help overextended and small (or solo) teams build clear, consistent messaging and focused marketing that drives results—without the overwhelm of trying to do it all yourself.
No full-time employee overhead. No agency price tag.
What I Offer:
Custom Brand Voice Guides
Stop letting inconsistent messaging dilute your brand. I build detailed brand voice guides that go beyond surface-level tone descriptions and capture not just what you say, but how and why you say it. The result? Marketing that sounds like you across every channel, every time—whether you're writing it yourself or handing it off to your team (or AI).
Choose the approach that works for your budget and timeline: from DIY tools to guided support to fully custom development.
Explore Brand Voice Guide Options >
Campaign & Content Creation
I create strategic email campaigns, blog content, and lightweight social media guidance, giving you the marketing building blocks you need without adding complexity to your plate.
Event Strategy & Growth Support
For associations, B2B organizations, and small teams running their own events (expo/conference), I provide strategic marketing support to drive exhibitor recruitment, boost attendee acquisition and engagement, and streamline your marketing efforts for maximum efficiency.
For small businesses and first-time B2B exhibitors, I help you develop a simple, effective event strategy—from pre-show promotion to on-site engagement to post-show follow-up.
Go-to-Market (GTM) Strategy
A focused, market-ready plan to launch or reposition your event, product, or service with confidence. I align audience insights, brand positioning, channel strategy, and sales enablement into one clear roadmap so your message lands, and your audience engages.
Fractional Marketing Leadership
Strategic B2B marketing support without the full-time hire. I step in as your CMO or Marketing Director to drive your marketing strategy, lead campaigns, and guide your growth.
Why esvee?
1
Flexible Support
Fractional services that fit your business—without the overhead of a full-time hire. Scale support up or down as your needs change, without carrying the fixed costs of a permanent marketing headcount.
2
Real-World Experience:
16+ years helping brands grow through strategic marketing, messaging, and event engagement. I’ve been in the trenches, solved complex challenges, and delivered results that matter to leadership, sales teams, and customers alike.
3
Built for Small Teams:
I’ve been the entire marketing department before—and I know what it’s like to need more hands without adding more headcount. I bring instant bandwidth, fresh perspective, and a proven process for getting things done.
4
Hands-On Partnership:
Strategy and support you can actually use—with me working alongside your team to execute, adapt, and deliver results every step of the way.
Fractional Marketing FAQ: Get clear answers to the most common questions about how fractional support works and whether it’s right for your business.